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Digital Marketing Specialist at Koder (Remote)

Irvine, CA Part-Time

Overview

We are looking for a Digital Marketing Specialist to join our growing team and lead our social media advertising campaigns (Instagram, TikTok, etc.). In this role, you’ll create ad campaigns and monitor and analyze data to inform campaign efforts and be responsible for overseeing the performance of various online marketing tools including Instagram, TikTok Facebook, Google Ads, and LinkedIn.

This role is for an analytical person who will dive into reporting and identify ways to improve campaign performance. Day-to-day, you’ll manage digital campaigns with a primary focus of optimizing conversion, while producing the desired ROI. Additionally, you’ll work with different teams to align with our various marketing, advertising, and product launch initiatives.

Responsibilities

  • Design digital advertising campaigns aligned with business goals
  • Plan, develop and execute ad campaigns for Instagram, TikTok, and Google Ads
  • Coordinate with a designer at Koder on ad graphics
  • Create ads, including light copy for the ads
  • Set strategies to target audiences in specific companies, geographic regions, roles, and more
  • Perform weekly analysis and insights on campaign performance
  • Review performance data and make recommendations to optimize for increased conversion and sales
  • Propose campaign and process improvements and execute new strategies on delivering established KPIs

Minimum Requirements

  • Experience placing and managing ads on Instagram and Facebook
  • Experience placing and managing ads on Google AdWords
  • Proven work experience as a Digital Media Specialist, Digital Marketing Manager or equivalent role
  • Experience using analytical tools
  • Experience measuring ad performance and providing reports to management

Preferred Requirements

  • Experience placing and managing ads on TikTok
  • Experience placing and managing ads on LinkedIn
  • A Bachelor's degree in marketing, digital media, or related field
  • Previous experience working at an agency
  • Previous experience working at a fast-paced company or startup
  • SEO experience

Additional Details

Design digital advertising campaigns aligned with business goals

Plan, develop and execute ad campaigns for Instagram, TikTok, and Google Ads

Coordinate with a designer at Koder on ad graphics

Create ads, including light copy for the ads

Set strategies to target audiences in specific companies, geographic regions, roles, and more

Perform weekly analysis and insights on campaign performance

Review performance data and make recommendations to optimize for increased conversion and sales

Propose campaign and process improvements and execute new strategies on delivering established KPIs

About Us

Koder is a fast-growing technology startup based in Irvine. Our core product is a gig-economy platform that helps companies scale their software engineering teams using a freelance, on-demand workforce of coders. We're currently in the process of launching a new venture in the edtech space and are looking for someone to help us launch it and provide PR support on an ongoing basis.

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